Illamasqua Commissions Short Film Starring Actress Vicky McLure

Recently, Illamasqua commissioned some films featuring the beautiful actress Vicky McLure from THIS IS ENGLAND, a film by Shane Meadows that won numerous awards for its raw, honest portrayal of the skinhead subculture.

One of the UK's hottest talents and star of Shane Meadow's iconic, multi-award winning British film 'This is England', Vicky McClure, is officially Illamasqua's new leading lady.

Illamasqua Founder Julian Kynaston shares with us, “we are a British professional brand, and I see it as only respectful that we support British professional acting talent. I was instantly attracted to Vicky when she appeared as Lol in Shane Meadows’ multi award winning film ‘This is England’, a film that focuses on the lives of a group of skinheads in 1980s Britain.




”Vicky's portrayal took the viewer way beyond the pre-conceived and overt racist stigma that the skinhead movement has been sadly tagged with. Whilst right wing elements did attach themselves to this particular culture the film educated us that the skinhead fashion had its roots firmly embedded in black music and culture. In the film Lol quite simply' doesn't see colour' and for us as a brand this is so important. All Youth cultures get pre-judged and pigeon holed wrongly....wearing make-up makes others pre-judge you, often wrongly - especially if you are a man. We loved the way Vicky acted a role that smashed these pre-conceptions. For that she is our muse.”

Having previously worked with legendary film director, Shane Meadows, and queen of music herself, Madonna, Vicky is the muse and star of three beautiful short films specially commissioned by Illamasqua. The first in the series, 'Poem', launched today, is a poignant portrayal of Vicky's transformation into her alter-ego through the art of making-up.

What Vicky has to say:

‘When Julian Kynaston approached me to work with the brand, it was something new; I had never done this kind of work before. What I love about Illamasqua is that there is a bigger story and a bigger attraction. Their affiliation with the S.O.P.H.I.E charity means there is an emotional connection. This is a story that needs to be heard. On set I was impressed at how easy Spob [Illamasqua’s Head of Professional Development and leading Film and TV make-up artist] was able to transform me into the various alter egos. Each look helped me get into character. I was amazed by the products staying power, how easy they were to apply, how the colours are so vibrant and I love the packaging. I hope Illamasqua gets the attention it deserves.’

To read more on why Illamasqua chose Vicky McClure, read the full news article at www.illamasqua.com

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Ramadan & Makeup

 Ramadan is alsmot over , its like 26th Fast , Eid preparation is on the peak , maybe not like past years due to unfortunatue incident of worst Flood in Pakistan;s History. I was browsing , and came up with this wonderful article here , so i wanted to share it with you girls

Ramadan is the month of countless blessings, joy and to rejuvenate your inner beauty. Ramadan is not just a month of spirituality and holiness, but also a month of extra work especially for women. With constant juggling between the household chores, preparing feasts and doing religious rituals, a woman neglected her own self especially from her health and makeover side.

Makeup and make over are purely the women business. Every woman has an inner desire to look good, beautiful, different and young ever. For this, the women do every possible thing from skin care to makeup techniques. Gone were the days when women only used to wear/apply a fairness cream, a kohl and a herb to clean , color and shine their teethes. Now are the days when women try to do all that things which make them more beautiful, charming, smart, stylish and gorgeous.

They spend a huge budget on makeup accessories and also go off and on to the beauty salons to enhance their beauty. As the Holy month of Ramadan has started the duties & responsibilities of every woman become doubled. They not only have to take care of their home, spouse and children, but also need extra care for themselves as well. Almost every woman during Ramadan gives extra attention & time to their kitchen activities & thus neglects their own health & over all make over.

Being a centre and focal point of your home you need t put an extra effort on yourself too because your health counts a lot. If you are healthy and fit your home automatically will become healthy happy and fit.

This Ramadan special article, we put special focus on some easy growing and modish makeup tips for you women. By using them you can enhance your beauty & over all looks.

Basic tips during Ramadan:

• Keep your skin clean and healthy: the first step before applying any makeup is clean and healthy skin. The better your skin’s texture and color, the less makeup you will need. Skin that is clear, healthy and even in tone allows you to wear less makeup because you don’t need it! Cleanse tone, moisturize, and apply eye cream.
• Keep all makeup matte and muted: This means no shimmers, sparkles, or false lashes.
• Apply light things: Apply a light coverage -concealer, foundation and powder.
• Use matte blush on: Apply a blush that makes you look youthful and healthy. A matte peach, pink, or skin-color blush is great.
• Apply nude lip colors: Apply a creamy nude color of lipstick in this Ramadan and get a new look. Blushing Nude is actually a very light, nude lip color, but on paper it looks super dark.
• Use matte eye shadow: Use a matte beige eye shadow all over the eyelid, then apply a medium-toned matte eye shadow color on the crease, like brown, taupe, or navy blue. (This is optional. If you feel you don’t need it, you can go with eyeliner only.)
• Wear dark eye liner: Line your eyes in dark burgundy, dark brown, black or navy blue eyeliner to enhance your eyes.
• Try mascara colors other than black: Curl your lashes and apply a coat of black mascara. This is a fun time to experiment with colors that are less dramatic than black, however. So try to use mascara colors like burgundy, navy blue, or brown and see how subtle changes can affect your overall appearance.

And remember, your inner beauty is more important and promising than your outer beauty. So be generous, speak well, do well, and be well.

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Review: Cosmeceutique Anti-Aging & Skin Fairness Lotions

Call it patriotism, call it blind faith in indigenous ideas, I just can’t resist any local brand. Even sitting here in Do-Buy, the mecca of consumerism and home to two annual festivals that celebrate shopping, I yearn for made and available in Pakistan. My family of course does not get it. But for now let me introduce you to Cosmeceutique, a cosmecueticals company that carries a line of herbal based, bio-optimized skin care. Their sun block, with a whopping SPF 50 is also paraben free.

I was more keen on trying out its anti-aging and skin fairness line though. Don’t get me wrong, I don’t subscribe to the ‘only fair are lovely, successful lasses’ fad. However motherhood and ensuing duties have seen me ignore my skin care routine resulting in adull, tired complexion so much that I avoid staring at myself in the mirror any longer than 25 seconds. It gets scary soon after. 

So Cosmeceutique is a brand launched by BioVista, a Pakistani company and their website claims:

• A complete range of premium quality natural cosmeceuticals addressing the most common skincare needs
• Best quality formulations with patented technology ensuring rapid and complete absorption
• Pure natural ingredients bio-optimized for consistent effectiveness
• Safe and tested for being hypoallergenic and suitable for all skin types
• Visible functional benefits with recommended use
• Researched and formulated in USA
• Excellent results in Pakistani population with thousands of satisfied user

They have roped in Mahnoor Baloch, one of Pakistan’s most beautiful actresses to be their brand ambassador. Don’t be fooled by their promotional pics though, they tend to overuse Photoshop to make a striking face into airbrushed into eeeeeksdom.

They offer free shipping anywhere in Pakistan so I ordered the Anti-Aging and Skin Fairness lotions for myself, an Anti-Aging for my sister and their Wrinkle Control lotion for my mother’s mature skin. 
I only got my stash last month when my folks were visiting  me. Before that sis and Ma had started using their lotions and were pleased with the results.

My sister has a laugh line  that had deepened into a wrinkle (or so she thought). With regular use  of Anti-Aging, she says she has seen improvement in her laugh lines, as in, they are not deepening any more and on  their way out. So Yay!

Mother’s experience  has been positive too, her regular beautician also told her that her skin texture seemed better, and tighter since last time. Another rec.

Now for my review:

Cosmeceutique Anti-Aging:
Smells divine, packaged in easy to use 50 gms tube and says:

An innovative product, which erases the signs of aging and gives a youthful glow and vibrant appeal by:
• Delaying appearance of visible signs of aging
• Reducing wrinkles and fine lines
• Protecting skin’s elasticity and tone
• Protecting skin against free radicals, UV radiations and pollutants 

    

                         

                      Ingredients & How they Work?                         

Co-enzyme Q10: Boosts skin repair and regeneration while aiding in the prevention of free radical damage caused by exposure to environmental elements.
Ursolic acid: Prevents and improves the appearance of wrinkles and age spots by restoring the skin’s collagen bundle structures and its elasticity and makes skin stronger, smoother, and much younger-looking.
Oleanolic acid: Has anti oxidant, anti fungal properties, which helps to improve texture and integrity of skin.
Rosemarinic Acid: Has powerful antioxidant, also purifies the skin and keeps skin smooth, fresh and clean.
Xymenynic acid: Has excellent anti-inflammatory effects and skin condition and anti ageing benefits and possesses tremendous rejuvenating properties.

Did I like it: Why yes! The best part is that it is a non-oily formulation and with a gel-like consistency, is absorbed easily. Priced at just 540 PKR, when most anti-aging creams are upwards of a thousand, this is one great product. It can double as a light daytime moisturizer too. Which brings me to the only con: it should have day and night variations with the night-time lotion packing in more restorative punch. And they should ship globally!

Cosmeceutique Skin Fairness Lotions

Claims:

A specially formulated product, which gives visibly illuminated, fairer and brighter skin complexion by:
•Controlling melanin production
• Nourishing skin to make it radiant and bright
• Protecting against harmful UV radiations
• Creating an even color tone, leaving the skin soft and smooth
• Helping in maintaining fair and blemish free skin with regular use            

                                                                                           
Ingredients & how they Work?
Umbelliferin (Coriander Seed): Provides intense hydration and protection from skin ageing and helps in prevention of oily skin, blackheads and skin impurities.
Licorice CG: Skin whitening, anti-inflammatory properties and acts as an antimicrobial and antioxidant agent to keep skin healthy and fairer.
Tetrahydrocurcuminoids: Minimizes the UV-induced signs of photo-aging and pigmentation, leaving skin blemish-free and youthful.
Tetrahydropiperine: Provides fast and evenly absorption of the product’s active compounds to the skin, which works deep within the skin ensuring promised results.

Final Say :I can’t say much about the fairness claim but I have noticed a more polished and evened out skin tone. And like other lotion, this too is non-oily, fast absorbing with a pleasant smell. And it does not leave a pasty white face as result either. I would buy it again, and again.

Now if only they shipped to Dubai. My stash of both is  ending and I need to get more supplies and also try their Under Eye Gel.

Much love,

Mascara mom.

and now in the end i am leaving you with Mahnoor , brand ambassador's Totally photo shopped picture . What were they thinking? 
and fuuny part is , people on their facebook page actually address to mahanoor as she is managing their facebook fan page.
But do check out their page for special offers and Giveaways.

This post is written by Glossicious  wonderful , talented Guest Blogger: AKA Mascara MOM

Video- My face makeup Collection Video

Its weekend and i am feeling super duper Extraa lazy so i am gonna leave you girls with a video i uploaded few days ago 

Please Do check it out and dont be shy , leave me a comment or two to make my lazy day better :)

http://www.youtube.com/watch?v=FKciZef46vI

Have a lovely Sunday evening Dolls

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EOS- Lip blam that makes you smile

 If Chuck Bass loves them I am sure i am gonna love them too

 You (and your wallet) are gonna love them too, they are so affordable!

Flavor
* lemon drop spf 15
* honeysuckle honeydew
* summer fruit
* sweet mint

 I am tempted to get Lemon drop, i love everything zesty

 Gah ! i will have to wait until December .

Do you own one of these? Which flavor is your favorite?

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